We learnt a lot on our last expedition. A lot of the lessons were pretty harsh. Particularly harsh was the realisation that making people as excited as you are about daring to explore the most formidable parts of our planet is not quite as straightforward as one might at first think.
However, it wasn't long before we figured out that the news media needed an angle, and learnt the realities of what those angles could possibly be. For the size of our endeavour on Northpole2006, we had quite a bit of success. Here's a selection of the coverage we inspired:
- 12 Mar 2006
Mail on Sunday interviewed Mike for an article on how employers can support their workers to achieve their goals.
- Jun 2006
Transworld sport televised the race - their coverage was shown on Eurosport and Channel 4.
- 31 May 2006
This employment specific magazine did a 2-page spread on the team's win.
- 05 Dec 2005
BBC Look North did a piece on our training in the Yorkshire Dales which made prime time news.
- 01 May 2006
The Yorkshire Post dedicated a full page to our winning the Sony Polar Challenge 2006.
- 17 Mar 06
Mike and Tim did a live on air interview for BBC Radio Leeds.