Our legendary PR guru, Kevin, of Storm Marketing and Communications, is working hard at getting us out there at the moment. Mike's been on BBC Radio Leeds Drivetime last week, we've had a full page spread in the Huddersfield Examiner, and there are apparently lots of other pies in the oven (Paddy got quite excited about that until he realised it was metaphorical...). We're already starting to exceed what we've achieved with publicity in the past! (past media)
Mike was recently invited to come and chat with Steve Bailey on the BBC Radio Leeds Drivetime show to talk about the expedition. Listen to the interview in full. Mike somehow managed to be interesting enough that they want him to come back after Greenland and tell them how the training went!
March 19th, 2010We’ve come to a tough decision. As soon as we say that, it’s pretty much guaranteed you all know what we’re talking about; we’re going to have to put the world record attempt on the longest unsupported crossing of Antarctica on hold.
Now that we have had time to digest the lessons learned from our Greenland training trip and take stock of our financial position we have had to ... [more]
